Children's Hospital Foundation

Making a difference for sick kids for over 40 years
The Children's Hospital Foundation partnered with Mono Creative to mark their 40th anniversary in a way that celebrated their history without overshadowing their established brand identity. After a successful campaign for the Queensland Children's Hospital's 10th birthday, the Foundation sought a more subtle, yet impactful, creative direction to avoid market confusion.
Our goal was to create a gentle uplift to their brand while celebrating their enduring commitment to sick and injured children. We built on their iconic logo and doppler brand pattern to create a design system that symbolised both progress and legacy. This ensured the campaign felt distinctly 'on brand' while elevating the Foundation's story.
The result was a cohesive creative direction that honoured four decade of impact in children's healthcare, reinforcing the Foundation's trusted presence across Queensland and northern New South Wales.
brand integrity
collaborative support
impactful celebration





