Enemies Racing Australia

Enemies Racing Australia, a recently established manufacturer of high-quality racing parts, needed a strong brand to compete with long-standing competitors in both Australia, and the US. They sought a logo and identity that would make their products instantly recognisable and instil pride in an Australian made and owned company.

To help Enemies Racing Australia stand out in a crowded market, we studied their competition to understand what sets the leading brands apart. We then designed a distinctive logo and brand identity that reflects the company’s values of quality, performance, and Australian craftsmanship. The design extended to manufacturing, product packaging, apparel, and uniforms to ensure a consistent and professional look across all touchpoints.

The new brand positioned Enemies Racing Australia as a serious contender in the international market, with a look and feel that rivals established US brands. The versatile branding not only resonates with their target audience but also instils pride in Australian-made products.