Thoroughbred Breeders Queensland Association

Breathing new life into a trusted state-wide body

Thoroughbred Breeders Queensland Association (TBQA) engaged Mono Creative to revitalise a brand that had become visibly outdated within a rapidly evolving industry. As peer organisations across the horse racing and breeding sector refreshed their branding, TBQA’s image no longer reflected the energy, professionalism, or significance of its role in Queensland.

TBQA needed a design partner who could lead the process with clarity and efficiency. The aim was to modernise the brand, inject new energy, and present a confident, future-facing identity to members and stakeholders.

Mono Creative delivered a full rebrand including a new logo, visual identity, website, and signage. The new branding brings a refined, modern presence to the association, while still respecting its heritage and longstanding contribution to the industry.

The redesigned website offers a significantly improved user experience. It now acts as a central platform for member communications, event updates, and industry resources. Built with flexibility and ease of use in mind, the site will continue to support TBQA's mission in the years ahead.

Energised Brand Identity

A revitalised look that brings relevance and professionalism to the forefront, lifting TBQA to meet current industry standards.

Elevated Industry Presence

A confident, contemporary brand that holds its own alongside recently refreshed associations in the racing and breeding space.

Stronger Member Engagement

A rebuilt website that streamlines communication, improves access to key information, and strengthens connection with the broader community.

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"Working with Mono Creative has been an absolute game changer. As someone building a business from scratch, finding the right support early on was crucial — and Mono Creative has delivered in every way possible."

Liam B.C.

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"Ryan was helpful, understanding and patient. He made suggestions and gave advice where needed and followed through with our requests in a timely manner."

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